Data-First MarketingPRAISE FOR DATA FIRST MARKETING "This is the book I wish I had back when I was trying to communicate with the sales VP. But more than that, this is the book that would have gotten me speaking the language of the CFO and the CEO and the board of directors. Data First Marketing is a deep dive into how to understand modern marketing in our new age of analytics." David Meerman Scott, Bestselling Author of The New Rules of Marketing & PR "I love Data First