Picture Of Viral Blue And Black Dress Also Shows White And Gold, And Twitter Is Arguing Over It Again Evie Magazine What Color Is This Dress and Why Does It Matter? Parade The Science Behind the Dress The New York Times In 2015, a photograph of a dress went viral, dividing viewers over whether its colors were blue and black or white and gold. This optical illusion highlighted differences in human color Blue or Gold? How the brand behind #TheDress monetised viral success