Popularity of the 'the dress black blue white gold' meme correlates with Gasoline pumped in South Sudan (r=0.846) WEDTREND Women Sparkly Champagne Back Long Mother of the Bride Dress V Neck Sequined Top Long Sleeves Wedding Guest Dress ZAPAKA Women Elegant Long Black Gold Sequins Half Sleeves Mother of the Bride Dresses The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Beaded Black Lace Evening Dress Long Sleeve Mother of the Bride Dresse Viniodress