Is That Dress White and Gold or Blue and Black? The New York Times Blue or Gold? How the brand behind #TheDress monetised viral success The world's most famous optical illusion turns 10 years old Creative Bloq The dress turned 11 and it's STILL white and gold PERIOD. Eleven years later the color swatches are right there and people who see blue and black are proving your eyes lie The white and gold dress, and the illusion of free will Felipe Contreras