Pre-SuasionA revelatory exploration of the science of persuasion, from the author of the international bestseller, Influence. When it comes to persuasion, success can begin before you say a word. 'An instant classic.' Forbes 'Utterly fascinating.' Adam Grant, author of Originals and Give and Take 'Shockingly insightful.' Chip Heath, co author of Switch and Made to Stick NEW YORK TIMES BESTSELLER In his global bestseller Influence, Professor Robert Cialdini