California Menthol Vape Ban: About the California Flavored Tobacco Ban JUUL What new federal action on e cigarettes means for Juul FDA bans sale of Juul e cigarettes in the US Juul to cut up to 15% of staff, facing limits on e cig sales The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022.